The Team
Anneke Edmonds, Founder
Anneke is an enthusiastic and experienced business leader and academic with a background in strategic marketing and entrepreneurship across the creative industries, STEM, and media sectors. She has held CMO roles in several Al SaaS businesses. She assisted in shaping and directing the early-stage development of two Higher Education Fund Council for England (HEFCE) and European Regional Development Fund (ERDF) funded university incubator programs; Launchpad at Falmouth University, and Newcastle Business School, Northumbria University. She has an MSc in Strategic Marketing from Cranfield University and is near completion of her PhD in Entrepreneurship, Innovation and Strategy at Newcastle Business School, Northumbria University.
Advisors
Lizzie Ferrara, Legal and Regulatory Researcher
With a background in legal, governance and financial services, Lizzie has deep technical knowledge of the financial services industry. With a UK law degree and LPC, Lizzie is currently undertaking her Masters degree in Corporate Governance and Company Law in the UK. She is passionate about digital innovation and has played a key role in the development of AI company secretarial and governance software. Lizzie brings a unique and detailed breadth of knowledge to the team.
Dr Elisa Forestan-Barnes, specialist in EdTech
Elisa has a passion for education. She has a DPhil in Sociology from the University of Oxford specializing in inequalities of education opportunities and education policy. Having been a founder and director of her own pre-school, this led her to pursue an MA in Education and Technology at University College London. She has been involved in different projects focusing on digital transformation and the use of learning analytics in education.
Dr Andy Edmonds, specialist in ethical AI
Andy is a veteran of AI, having started the UK’s first AI company. He's also been the CEO of a US publicly traded AI company. His academic interests include NLP, Neural Nets, Fuzzy Logic, Genetic Programming and AI applications in 17 published papers. He's created AI applications in many fields, from Insurance to Formula 1. His specialty is non-neural, auditable AI and ML.